What does a launch team actually do, though!?
Glad you asked!
When I originally released the Kindle version of Meet You By Hachiko in February 2020, I didn't know how to launch a book, wasn't aware of Amazon's algorithms, and essentially fumbled the launch. I can count the sales from February to November on one hand.
For the paperback release, I decided to go all-in, including pulling the Kindle version. And I've come to realize that I did everything incorrectly in February. A book, whether it is digital or print, will never generate interest if no one picks it up in the first week. I had yet to figure out that I needed category research, real reviews from people who had read the book, and a social media presence. So over the last months, I've been preparing for my next book's release day, including forming a Launch Team (that could be you!).
It's absolutely critical that an unknown author gain traction in that first week using advance copies, promotion and reviews. I know I'm asking for a lot, but I'm hoping to make 2021 a much bigger success than 2020 was!
A new author with one novel under my belt and four more on the way. Themes of my stories include Japan, Newfoundland, aro/ace characters and cultural exchange. Sometimes all at once!
HachiPress was created to fill a small publishing niche connecting Canada to Japan, launching with "Meet You By Hachiko" in December 2020.